Seoul, September 2, 2025 — Business Insider has featured Koru Pharma CEO Roman Vernidub in an in-depth profile on his journey as a foreign entrepreneur in South Korea, spotlighting the cultural insights and disciplined execution that have shaped his leadership.

“I studied abroad in South Korea at 18. I loved it so much I built a business here — and learning ‘nunchi’ helped me succeed”

The article traces Vernidub’s path from international student to founder of a global aesthetics company. It highlights the importance of "nunchi" — the Korean concept of reading unspoken cues — and "pali pali", a fast yet careful culture of timely action, as guiding principles in his approach to negotiations, planning, and team leadership.

The profile also recounts early challenges, from investors' scepticism to limited access to financing for foreign founders, and details the methodical steps taken to establish operations from research and development through to manufacturing. It further underscores the role of language learning, cross-cultural fluency, and rigorous documentation in navigating complex regulatory pathways and market entry.

Today, Koru Pharma develops and manufactures innovative products for aesthetic medicine and dermatology, collaborating with licensed partners in more than 100 countries. By situating Vernidub’s story within the wider industry context, the Business Insider feature reflects the company’s growing influence and momentum on the global stage.

Read the full article on Business Insider here: https://tr.ee/jFmJHM